Franciscus Homes: COMPASS 19

The new construction markeet in Hampton Roads is very competitive. In order to compete Franciscus Homes engaged Bryant Digital to be their marketing and branding partner for every aspect of the Compass 19 project. Franciscus Homes needed to effectively brand the community, develop a marketing to sales strategy, print materials, signs, website, CRM, 3D models, videos, lead generation, advertising and much more.

Branding, Graphic Design

We developed a brand system, logo, print materials, signs, sales center design, marketing videos, photography, and more that all work together to generate new leads and support the on-site sales team.

Photo, Video, 3D Modeling

We used photo, video, and 3D Modeling to inspire website visitors to convert into leads, prospects and sales.

Webdesign & CRM

We developed a branded website that is easy to edit and maintain. We intimated the website with a powerful CRM and sales system that allows for complete tracking of leads, active prospects, sales team follow-ups, written contracts, and homes sold!

Facebook, Instagram, and Google Ads

Our paid traffic teams leveraged our unique creative and custom CRM data to drive traffic, leads, and trackable ROI from Facebook, Instagram, and Google. Our team managed to position Compass 19 as one of Hampton Roads’ best-selling communities in its first quarter of selling.

VIP & Grand Opening Events

We developed early bird and grand opening campaigns that used digital and traditional marketing to push users to RSVP and join us on site for in person sales events.  These events boosted the feeling of exclusivity and urgency among locals and led to numerous homes being sold before the model buildings were complete.