River Road Farm
Healthy Food, Healthy Brand, Healthy Ballance Sheet.
The Client
In 1979, a young Claire Benjack stepped foot onto the 500+ acre fields of River Road Farm for the first time. Fast forward to today, Claire has passed the knowledge and practices she cultivated growing up on the farm to her family. River Road Farm specializes in providing ethically raised, grass-fed beef to local restaurants and homes.
Challange
River Road Farm came to Bryant Digital because they had an amazing product, but needed help making it look as good as it tasted. They had been doing a great job with wholesale to restaurants but wanted to aggressively grow their direct to consumer sales.
Solution
Photo & Video
Web Design
Facebook Ads
Experiential
Product Photography & Branding Videos
Our content team began by rethinking the way River Road Farm visually communicated with consumers. Custom product photography videography was used to tell the story of River Road Farm and make it stand out in the marketplace.
Web Design & E-Commerce
Our development and design teams worked together to create a brand new responsive e-commerce website that looks beautiful and allows the River Roads Farm team to manage inventory, events, and customer data in one central location.
River Road Concert Series
The River Road Concert Series was a summer-long weekend event hosted at River Road Farm that featured regional bands, food trucks, and games. The purpose was to expose the local community to the River Road Farm Brand, and products in a unique and memorable way. We built a robust digital ticket tracking system and used Facebook Ads to promote the event and sell tickets to local consumers. The net proceeds from the Concert Series were donated to local charities.
Results
600%
Increase in website traffic.
100+
Tickets sold for each event.
19x
Return on ad spend
$10,000+
Raised for local charity
Summary
Phasellus tempor, mi vitae pretium auctor, leo nulla iaculis lectus, at fringilla massa ipsum in ipsum. Mauris quis tincidunt ligula. Aliquam erat volutpat. Sed efficitur porta nulla eget elementum. Aenean a ipsum aliquet, pharetra nisl nec, imperdiet quam. Vivamus blandit sagittis ultrices. Donec et nisi rhoncus, facilisis tortor non, suscipit mauris. Integer convallis maximus ex eget maximus. Etiam blandit mi ac ligula mattis, non pharetra massa volutpat.